Business To Business Sales is all about lead generation and relationship management. It is also about long sales cycles. How do you develop leads and nurture those relationships in the age of digital engagement?
It’s the same as it has always been, be of value to your prospects and clients. Your organization can accomplish this with a comprehensive leads generation strategy that involves content marketing, email relationship-building campaigns, interactive experiences, and landing pages that convert.
I spent over 15 years successfully navigating the B2B sales space as an executive account manager at Anderson Direct and as manufacturer’s representative for SANYO Energy. Much has changed, but what hasn’t is that salespeople will want to demonstrate their expertise while introducing clients to new or innovative offerings.
The solution to the digital divide is a leads generation program based on organizational objectives that are relational and drive sales.
More Leads = More Sales = More Revenue
Allow me to show you how I can help your business-to-business salespeople and your organization successfully navigate the digital sales space. Every client as well as their client, is unique. Want to know what ideas I would have for your business and salespeople? Schedule your free one-hour consultation.
