The biggest mistake I see musicians making on their social media pages is the lack of engagement. Followed closely by not posting enough and not varying their content. Social media is about being ... READ the POST
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The Best Marketing Strategies for Musicians
If you're a musician, you know that marketing yourself and your music can be difficult. It's all too easy to put all of your focus into creating great music and forget about the other facets of ... READ the POST
Top 5 Social Media Platforms for Musicians
Social Media is one of the best marketing tools that a musician can leverage for fan engagement. Fan engagement is directly related to ticket sales. Research has shown a link between social media ... READ the POST
The Difference Between Music Marketing and Promotion
When I discuss music marketing with musicians, they almost always ask, "Isn't that the same as promotion?" It is, and it isn't. Marketing includes promotion, but promotion is only one part of ... READ the POST
5 SEO Mistakes in Digital Content Production
The best way to avoid making common SEO mistakes in your digital content production is to always consider the human first. Search Engine Optimization has technical components such as site speed, ... READ the POST
Research Review: Determinants of Social Media Fundraising for Nonprofits
Utilizing social media platforms for fundraising offers nonprofits a cost-effective and efficient strategy to reach supporters and potential donors. However, research findings reveal that many ... READ the POST
